Amaya Inc online poker subsidiary PokerStars has officially moved into the burgeoning US daily fantasy sports (DFS) market, with the launch of Starsdraft.com.
Following its August announcement that it had acquired DFS operator Victiv for an undisclosed sum. Victiv’s online inventory has been re-branded to Starsdraft.com, ahead of the start of the 2015/16 NFL season, a key operational period for the DFS sector.
Amaya governance hopes to gain quick traction in the US DFS market, noting in March when it announced its market intentions that the operator felt there was huge cross over potential between PokerStars US poker player base and DFS products.
PokerStars enters the DFS market against market leaders FanDuel and DraftKings, who have both entered exclusive pro-sports and media partnerships.
The below notice greets visitors to Victiv.com (who are now redirected to StarsDraft.com):
read more : www.sbcnews.co.uk
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