Under the new licence, which became effective on March 31, Betsson will continue to focus on its existing Mr. Smith and Betsafe brands within the UK market.
Betsson had been required to obtain a new licence under a new set of regulations that were introduced in the UK late last year.
Magnus Silfverberg, chief executive officer and president of Betsson, said: “It is gratifying that Betsson has received a license in the UK.
“It is natural for Betsson, as one of the leading online gaming companies in Europe, to operate under a local license in the UK market.
“We encourage other European countries that are currently re-regulating to look closer at it, and be inspired by the UK model.”
related article : Betsson posts full-year growth after record fourth quarter
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