Intralot seals Bit8 strategic partnership

Intralot has struck a deal in principle to form a commercial and strategic partnership with Bit8, a Malta-based gaming platform solutions provider.

The agreement, which was announced at ICE today (Wednesday) covers an exclusive, joint development and marketing approach in the international online platform market and the acquisition of a significant minority stake in Bit8.

The deal is subject to customary closing requirements, including due diligence and regulatory approval.

Bit8 has developed an online gaming platform based on proprietary artificial intelligence technology, and its customers include some of the top online casinos in the world.

Bit8’s platform is an all-inclusive sportsbook and casino platform that offers player account management, eWallet, real-time analytical tools, automated rules and a bonus engine.

“Regulation and technology convergence are driving our industry towards new models, where strong player focus will be a key element of success,” Intralot chief executive officer Antonis Kerastaris said.

“We are excited to be joining forces with Bit8, a global innovator in online customer relationship management.

“As we seamlessly integrate their platform with our own and that of our customers we will be uniquely positioned to manage player data and provide an exceptional gaming experience to customers in line with our strategy to focus on the B2C segment of the global gaming market.”

Bit8 chief executive officer Angelo Dalli added that the deal would allow his company to provide solutions in more than 50 countries worldwide.

“Our solutions and innovative technology will benefit from the years of experience and global reach of Intralot, giving us an exceptional combination of technical excellence combined with customer service expertise,” he added.

“This alliance is in line with achieving our vision of having the industry’s best online gaming platform, across multiple product and channel verticals.”

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