Gambling ad promising ‘100% certain’ success banned

An online ad for a get-rich-quick scheme that promised “100% certain” success at winning £50,000 a year has been banned by the regulator.

The ad on the website streetwisenews.com/50k claimed “George” had discovered how to win £980 a week, £50,000 a year or “as much money as he wants, whenever he likes”.

It went on: “Basically, I have found a way I can win an amount of money I choose to win every day!”

One reader complained that the claim was misleading and unsubstantiated and the Advertising Standards Authority (ASA) challenged whether the ad was socially irresponsible because it suggested that gambling could be a solution to financial concerns, an alternative to employment and a way to achieve financial security.

Streetwise Publications said the claims were based on mathematical facts and the real-life experiences of the author.

They said bookmakers admitted that around 5% of betters were net winners, and they believed that those 5% of people used strategic systems and analysis such as the advertised scheme.

It said making a full- or part-time income from gambling was feasible and proven, evidenced by the existence of taxation regulations relating to the income of professional gamblers.

The ASA said consumers would understand claims such as “this means your success is 100% certain” to mean that all users had been successful in profiting in line with those referenced in the ad.

It noted that the ad claimed that the author had been able to retire by using the system as an alternative income, and could “finally relax safe in the knowledge that he had more than enough money to see him through”.

It said: “We considered the ad therefore suggested gambling could be a solution to financial concerns, an alternative to employment and a way to achieve financial security, which was in breach of the code.”

It ruled that the ad must not appear again in its current form and told Streetwise Publications that it should not make unsubstantiated claims about the success of gambling systems.

read more  :  www.theguardian.com

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