Betfair switches to a B2B model in Australasia

Betfair Chief Executive Officer Breon Corcoran

Betfair PLC today announces that it has sold its 50% stake in Betfair Australasia Pty Limited (“Betfair Australia”) to joint-venture partner Crown Resorts Limited Betfair has concurrently entered into an agreement with Crown to continue to provide its betting exchange in Australasia under a B2B model and will receive a share of revenues generated by the exchange in those markets. Under the agreement, customers of Betfair and Crown will continue to benefit from pooled liquidity arrangements.

Betfair Australia was formed in 2004 as a 50/50 joint venture between Crown and Betfair. Betfair received AUS$10m as consideration for its equity stake and Betfair Australia repaid Betfair’s shareholder loan earlier than scheduled.

Commenting on the deal, Betfair Chief Executive Officer Breon Corcoran said:
“We are pleased to have signed a long term agreement that facilitates Betfair’s continued participation in the fast growing, licensed Australian market alongside a partner with a strong local presence. This represents an extension of Betfair’s B2B operations and is a new and profitable operating model for the exchange.”

read more  :  www.sbcnews.co.uk

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